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Color
Go through our Official palette with HEX, RGB, CMYK codes.
The chosen color palette balances clarity, warmth, and emotional safety — reflecting Roobaroo's dual focus on growth and well-being.
A warm, emotionally resonant coral tone used to reflect compassion, safety, and wellness. It communicates care and will represent the “wellness” stream of Roobaroo’s offerings.
A rich purple tone that acts as a visual bridge between blue and coral. It embodies emotional intelligence and thoughtful transitions, useful in moments of balance, metaphorically as well as literally as we get purple by mixing blues and reds (shades of coral).
Represents clarity, momentum, and expansive thinking. This bright modern blue anchors the brand’s identity and will also signify the “growth” aspect across platforms.
A soft off-white used for clean, breathable UI backgrounds. Keeps the interface modern and spacious without the starkness of pure white.
Used for all core typography. High contrast ensures readability while providing a strong, grounded tone of credibility and structure.
Hexes of shades and tints of color palette (only where needed)
Primary
D2F1FFLightest
AADFF7Lighter
57C2F3Light
27AAE7Base
0091D5Darkest
Primary
FFE5E5Lightest
FFC5C5Lighter
FFA6A6Light
FB7D7DBase
FF5656Darkest
Primary
DFC4FFLightest
BC9CE2Lighter
9D7FC1Light
815FAABase
684C8ADarkest
Whites
FFFFFFBase
F2F4F5Dark
E3E5E5Darker
CDCFD0Darker
979C9EDarkest
Ink
828689Lightest
6C7072Lighter
404446Lighter
303437Lighter
202325Light
0C0C0CBase
