Typography

Montserrat

A clean, geometric sans-serif that embodies clarity, trust, and modernity. It's used across headings, body text, and UI elements to ensure visual consistency and a confident, polished tone throughout the product experience.

Simple Cakes

It introduces a hand-drawn, expressive quality. Its imperfect, human touch brings intimacy to key moments, allowing the brand to connect emotionally.

Quicksand

It is used exclusively for the Roobaroo logo. Its rounded geometry and approachable character help establish a sense of warmth and flow, while the custom infinity mark integrated into the logotype reinforces our themes of continuity and balance.